Copywriting for Moz

The SEO Keyword Research Master Guide:

At Moz, I worked on long-form content, such as the below guide on keyword research. This involved updating outdated content to include new information about keyword research and the search industry, as well as adding more links, graphics, quotes, and other creative and interactive elements.

Screenshot of Moz's SEO Keyword Research Master Guide
Guide: The SEO Keyword Research Master Guide

Blog posts:

The following blog posts are pieces of content that I created from scratch, which involved research, planning, ideation, writing, and editing.

The Moz Daily SEO Fix blog series

The Moz ‘Daily SEO Fix’ is a blog series that uses the Moz Pro tools to help tackle a problem a business or user might be facing. The blog post includes both written text and recorded videos to display workflows for the reader.

Recap blog posts

Towards the end of the year, Moz likes to reflect on what content performed well that year, thus, recap blog posts are an important inclusion on the blog. Below, there is a recap blog post on the top ‘whiteboard friday’ blog series, and another blog post on the top Moz blogs overall for 2023.

Live MozCon (conference) blog posts

At Moz’s annual conference (MozCon), a person is sitting in the back typing at the speed of light while presenters give their talks. It was me, for two years running. For readers of the blog who were not able to attend the live event, these live blog posts are crucial, allowing them to know what is being discussed in real-time.

Connect with me:

emiliemartinmarketing@gmail.com