From April 2023 to October 2024, I managed the editorial calendar for a traffic-driving, industry-leading blog, i.e., the Moz blog.
Under my leadership, the blog increased pageviews and attracted new users in just three months. I also championed gender diversity in publishing, leading to Moz being recognized as the #1 SEO publisher for gender diversity, with 68% of blog articles authored by women.
Managing the Moz blog brought about several responsibilities, including:
- Project management
- Content strategy
- Maintained a rigorous publishing schedule
- Outreach to internal and external writers and Subject Matter Experts (SMEs)
- Relationship management
- Time management
- Liaising with internal teams, including design, marketing, social media, sales, customer success
- Creating content briefs
- Editing content, with SEO practices and brand voice & tone
- Uploading content to the CMS
- Ensuring diversity amongst writers
- Helping with promotional materials for each blog post
- Writing social media copy
“Emilie brings an outstanding level of people skills and empathy to any task and manages to bring in even complex projects on time and in perfect order. She’s a marvelous editor and a strong team player.” – Miriam Ellis
Connect with me:
emiliemartinmarketing@gmail.com
Emilie Martin Marketing 