Copywriting
With a strong background in crafting engaging content, I specialise in making complex topics accessible and compelling. My experience includes writing blogs, help pages, articles, guides, whitepapers, coursework, and social media content.
At Moz, I maintained a rigorous publishing schedule, overseeing over 15 monthly posts, which led to increased pageviews and new users within three months.
My approach combines creativity with meticulous attention to detail, ensuring that each piece aligns with brand guidelines and resonates with the target audience. I can work as a subject matter expert (SME) on content for your website, or give me free rein with your brand guidelines to create branded content.
Tools I’ve used: Grammarly, generative-AI (when it lends itself).
CMS Management
My expertise includes creating, updating, and organizing website content to enhance user experience and engagement.
With experience in WordPress and Craft CMS, I can help you create a variety of content for your website, as well as manage your website’s content (or a particular subfolder or subdomain) to ensure it is fully up to date.
At Moz, I oversaw content across various channels, including the Moz Blog, Academy, Help Hub, Knowledge Base, and Learning Center, ensuring consistency and alignment with the brand’s voice. This involved coordinating with multiple stakeholders to keep content current and relevant.
Editing
Editing is one of my favourite aspects of creating. I get to create something, and then make sure it looks perfect?! Yes, please. You might think creativity and organisation don’t go together – but they do in my brain.
I managed the editorial calendar for a traffic-driving, industry-leading blog, and edited a lot of written content, ensuring content diversity by building relationships with industry experts. This resulted in Moz becoming the #1 SEO publisher for gender diversity, with 68% of blog articles authored by women.
My editing expertise spans web copy, articles, blogs, guides, whitepapers, coursework, social media posts, graphics, and video.
Search Engine Optimisation
With nearly five years in the SEO industry, I understand the critical role SEO plays in digital marketing. I’ll give your website some much-needed SEO love.
SEO is the backbone of any content I create, and I believe it is one of the most important aspects of marketing and shouldn’t be overlooked. From choosing the right keywords to auditing technical issues, and improving your authority online – it all matters.
By integrating SEO strategies into content creation and website optimization, I help businesses increase their online visibility, attract organic traffic, and achieve their marketing objectives.
Tools I’ve used: Moz Pro, Google Analytics, Google Search Console, Google Keyword Planner
Social Media
Developing and executing effective social media strategies is key to building a strong online presence.
Social media strategy, campaigns, managing your social media channels, creating social media content, or responding to customers. Whether you’re starting from zero, or dipping back into social media marketing, I’m experienced in all of the above, and can help you with your social media goals.
Tools I’ve used: SproutSocial and Hootsuite.
Video & Multimedia
I’m experienced in creating various video and image formats, including instructional graphics and help videos, coursework recordings, vlogs, reels, and promotional videos.
We could start from scratch, or you could give me access to your multimedia library.
I’ve always loved creating and editing, both in my personal life and at work. Let’s make video magic happen together!
Tools I’ve used: Canva, Premiere Pro, Camtasia
Connect with me:
emiliemartinmarketing@gmail.com
Emilie Martin Marketing 